JD AR Experience
UX Design / AR / E-Commerce
Team with Bohan Chen and Boyan Chen
New York
Apr. 2019 - present
COMPETITION
Chinese leading online retailer JD.com has partnered with Google's augmented reality (AR) building platform ARCore to kick off an international competition in China, which will gather global developers to compete in creating innovative AR applications for the retail industry.
The competition aims to explore how AR can be used to attract and retain both online and offline customers, and to optimize omnichannel targeted marketing in different retail scenarios.
CONCEPT
I team with Boyan Chen and Bohan Chen in this competition and we are going to create an interactive AR guidance to help the customers learn about the specifics of a certain product. Before they make a purchase decision online.
In order to make the customer make purchase decision easier and faster.
SUCCESSFUL FACTORS FOR E-COMMERCE
Low customer acquisition cost - Brand - Market
High repurchase rate - Customer service - Product selection
Healthy Margin
TARGET PRODUCTS & USERS
What Kitchen used electronic appliances including Range Hold, Refrigerator and so on.
Why - Kitchen is the most important part of our house - More and more family choose to purchase kitchen fittings online - The difference between different product sizes and functions is very complicated but important.
How - Provide interactive AR guide - Introduce specifics of products
SKETCH
INFORMATION ARCHITECTURE
USER EXPERIENCE DESIGN
DEVELOPMENT
This project is still under development.
PROTOTYPE 1
This is an ongoing project and still under development.